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  Off-site optimization There are several activities that may not be “SEO” in the strictest sense, but nonetheless can align with and help contribute indirectly to SEO success. Link building (the process of acquiring links to a website) is the activity most associated with off-site SEO. There can be great benefits (e.g., rankings, traffic) from getting a diverse number of links pointing at your website from relevant, authoritative, trusted websites. Link quality beats link quantity – and a large quantity of quality links is the goal. And how do you get those links? There are a variety of website promotion methods that synergize with SEO efforts. These include: Brand building and brand marketing : Techniques designed to boost recognition and reputation. PR : Public relations techniques designed to earn editorially-given links. Content marketing : Some popular forms include creating videos, ebooks, research studies, podcasts (or being a guest on other podcasts) and guest posting (or gues

SEO vs. PPC PPC stands for pay-per-click – a type of digital marketing where advertisers are charged whenever one of their ads gets clicked on. Basically, advertisers bid on specific keywords or phrases that they want their ads to appear for in the search engine results. When a user searches for one of those keywords or phrases, the advertiser’s ad will appear among the top results.  So again, if we think of search marketing as a coin, SEO and PPC are two sides of the same coin – SEO is the unpaid side, PPC is the paid side.  Another key point: it’s important never to think of it as “SEO vs. PPC” (i.e., which one is better) because these are complementary channels. It’s not an either-or question – always choose both (as long as your budget allows it). As we mentioned before, the terms SEM and PPC are used within the industry interchangeably. However, that isn’t the case here on Search Engine Land.  Whenever we mention “SEM,” it will be because we’re referring to both SEO (organic searc

List of first Redirect SEO stands for “search engine optimization.” In simple terms, SEO means the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for: Products you sell. Services yoru provide. Information on topics in which you have deep expertise and/or experience. The better visibility your pages have in search results, the more likely you are to be found and clicked on. Ultimately, the goal of search engine optimization is to help attract website visitors who will become customers, clients or an audience that keeps coming back. What you’ll learn in this guide: How SEO differs from SEM and PPC Why SEO is important SEO types and specializations How SEO works How to learn SEO How is SEO different from SEM and PPC? SEM and PPC are two other common terms you will read about a lot here on Search Engine Land and hear about in the larger search marketing community.  Read on to learn more about both of t